MSK Track
RosettaFest 2026
Direct Specialty Care in Action: The Modern MSK Model
July 29 – 31 | Gaylord Opryland Hotel, Nashville
Track Sponsored by HealthMe, HURT! & OrthoForum Value Network
The $980 Billion Problem No One Has Solved — Until Now
It’s time for a fundamentally different approach: one that’s physician-led, transparently priced, and built for the way employers, practices, and patients actually need care to work.
Musculoskeletal care is the #1 cost driver for self-insured employers, affecting nearly 1 in 3 Americans and consuming nearly a trillion dollars annually in treatment costs and lost productivity.
Employers have invested in Centers of Excellence and virtual therapy, yet MSK spend continues climbing by double digits year over year.
The reason?
A massive, unmanaged gap in low and medium-acuity MSK care that’s flooding emergency rooms, generating unnecessary imaging, and routing employees to the surgeon’s office when conservative care would deliver better outcomes at a fraction of the cost.
MSK Track
A New Part of RosettaFest
As part of the larger RosettaFest program, the MSK Track brings together the physicians, innovators, employers, and benefit advisors who are rewriting the rules of musculoskeletal care delivery. From 24/7 injury triage to bundled direct-pay pricing to national physician networks — this track is where the full continuum of MSK solutions comes together.
Whether you’re an employer looking to finally bend the MSK cost curve, a TPA seeking streamlined care discovery for your clients, or an orthopedic practice ready to unlock new revenue through direct contracting — this track was built for you.
Sessions will feature a dynamic lineup of MSK physicians, specialty care innovators, and tech solution providers exploring practical, market-ready strategies across the full spectrum of musculoskeletal care — including orthopedics, spine, sports medicine, pain management, physical therapy, and rehabilitation.
Your RosettaFest Ticket Includes
Full access to all MSK Track sessions
Access to every RosettaFest session across all tracks
Employer and Union Track programming
Women’s Health focus sessions
Nautilus data and transparency sessions
Patient Voice conversations
Rosie Awards
Exhibit Hall access
Who is this ticket for?
This ticket is built for organizational decision-makers and benefits leaders who are ready to take control of their healthcare spend.
At RosettaFest, you’ll learn from peers who have broken the renewal-increase cycle, built transparent partnerships, and improved employee health outcomes—without raising costs.
Employers, union trustees, and public-sector innovators meet here to exchange data, share playbooks, and design benefit strategies that deliver measurable impact.
- Ideal For:
- HR and Benefits Directors
- CFOs, COOs, and City Managers exploring value-based care
- Union and Public Sector Trustees managing self-funded plans
- Government or civic leaders improving community health
- Not Intended For:
- Vendors or sales representatives
- Marketing/media agencies
- Product demos or promotional partners
Why Attend This Track
For Employers & Benefits Leaders
For TPAs & Benefit Advisors
For Orthopedic & MSK Practices
Track Sponsors
A Seamless, End-to-End MSK Solution
This track within RosettaFest is proudly sponsored by three physician-founded companies whose solutions integrate seamlessly to cover the entire musculoskeletal care journey:
Orthoforum Value Network — The nation’s largest physician-led MSK clinically integrated network, spanning 5,000+ physicians and 2,000+ locations across 45 states. OVN delivers national excellence locally through curated, community-based centers of excellence with fully bundled episodes and transparent pricing. Heath Kirschner, CEO
HURT! — A 24/7/365 MSK injury triage platform connecting injured patients to real human orthopedic navigators — not bots — within minutes. With 90% of orthopedic ER visits being unnecessary, HURT! routes employees to the right level of care instantly, saving employers thousands per incident. Brett Miller, MD, CEO
HealthMe — The direct-pay marketplace platform that turns medical practices into digital storefronts for transparently priced, bundled care. With 400+ proprietary bundled packages and a growing national footprint, HealthMe makes direct contracting as simple as online shopping — a rare triple win for patients, employers, and physicians. Mike Havig, MD, CEO
Together, these three solutions demonstrate what’s possible when physician-led innovation replaces the complexity of the traditional MSK care system: right care, right provider, right facility, right time.
RosettaFest 2026 Schedule
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Additional MSK Speakers & Solutions
The MSK Track will also feature additional physicians, specialty care leaders, and solution providers from across the musculoskeletal ecosystem. If you’re building, deploying, or buying MSK solutions and want to be part of this conversation, reach out to learn about speaking and participation opportunities.
Nashville. July 29–31 The MSK Strategy Gets Real
The employers who win on MSK costs won’t do it with another point solution or another virtual-first band-aid. They’ll do it by connecting directly with the physicians who deliver the care — through transparent pricing, 24/7 access, and a national network purpose-built to eliminate every unnecessary dollar and delay between injury and recovery.
This is that strategy.
These are the people building it.
And this is your seat at the table.